[Pg 260] This saturation strategy had all sorts of benefits beyond control and distribution. From the verybeginning, we never believed in spending much money on advertising, and saturation helped us to save afortune in that department. When you move like we did from town to town in these mostly rural areas,word of mouth gets your message out to customers pretty quickly without much advertising. When wehad seventy-five stores in Arkansas, seventy-five in Missouri, eighty in Oklahoma, whatever, peopleknew who we were, and everybody except the merchants who weren't discounting looked forward toour coming to their town. By doing it this way, we usually could get by with distributing just oneadvertising circular a month instead of running a whole lot of newspaper advertising. We've never beenbig advertisers, and, relative to our size today, we still aren't. Just like today, we became our owncompetitors. In the Springfield, Missouri, area, for example, we had forty stores within 100 miles. WhenKmart finally came in there with three stores, they had a rough time going up against our kind of strength. "Well, later on, when we had Wal-Marts and went public, I went out and borrowed what seemed likean awful lot of money at the time and bought stock with it. Bud and Sam came down to the store oneday, and Bud said: 'Willard, I sure hope you know what you're doing.' He told me I had more faith thanhe did. I always knew it was going to be successful. The philosophy made sense, and you couldn't helpbut believe in the man."In the years to come, that lure of partnership helped us attract a lot of good managers, but I don't believewe ever had one who bought more stock than Willard. And of course he feels pretty good about ittoday. She laughed straight out. I soon became a member of other clubs. There was the Arts Club in Hanover Square, of which I saw the opening, but from which, after three or four years, I withdrew my name, having found that during these three or four years I had not once entered the building. Then I was one of the originators of the Civil Service Club 鈥?not from judgment, but instigated to do so by others. That also I left for the same reason. In 1864 I received the honour of being elected by the Committee at the Athenaeum. For this I was indebted to the kindness of Lord Stanhope; and I never was more surprised than when I was informed of the fact. About the same time I became a member of the Cosmopolitan, a little club that meets twice a week in Charles Street, Berkeley Square, and supplies to all its members, and its members鈥?friends, tea and brandy and water without charge! The gatherings there I used to think very delightful. One met Jacob Omnium, Monckton Mimes, Tom Hughes, William Stirling, Henry Reeve, Arthur Russell, Tom Taylor, and such like; and generally a strong political element, thoroughly well mixed, gave a certain spirit to the place. Lord Ripon, Lord Stanley, William Forster, Lord Enfield, Lord Kimberley, George Bentinck, Vernon Harcourt, Bromley Davenport, Knatchbull Huguessen, with many others, used to whisper the secrets of Parliament with free tongues. Afterwards I became a member of the Turf, which I found to be serviceable 鈥?or the reverse 鈥?only for the playing of whist at high points. 久久这里只是精品最新 He was looking into her deep, deep eyes, far off and mysterious at the starlit blackness, and yet very near, and timidly loving. Maggie sat perfectly still 鈥?perhaps for moments, perhaps for minutes 鈥?until the helpless trembling had ceased, and there was a warm glow on her check. It was a deliberate lie鈥攖he first she had told, but not the last she would have to tell. It will be said, perhaps, that a man whose work has risen to no higher pitch than mine has attained, has no right to speak of the strains and impulses to which real genius is exposed. I am ready to admit the great variations in brain power which are exhibited by the products of different men, and am not disposed to rank my own very high; but my own experience tells me that a man can always do the work for which his brain is fitted if he will give himself the habit of regarding his work as a normal condition of his life. I therefore venture to advise young men who look forward to authorship as the business of their lives, even when they propose that that authorship be of the highest class known, to avoid enthusiastic rushes with their pens, and to seat themselves at their desks day by day as though they were lawyers鈥?clerks 鈥?and so let them sit until the allotted task shall be accomplished.